The footballer Yaya Toure has been chosen by Airtel Africa telecommunications brand for its new campaign.
Yaya Toure midfielder Manchester City, captain of the national team of Côte d'Ivoire and four times African Footballer of the Year, was selected by Bharti Airtel Africa, leader in telecommunications services in Africa, represent a new campaign with a continental scope, called "Now".
The campaign, announced last Saturday, aims to identify and develop talent in Africa through various actions in the world of sport, fashion and music. It will result, according Airtel, to reinforce the strategy and the presence of the company in Africa, which already has over 70 million subscribers in 17 countries.
"As the first player to win the prestigious title of African Player of the Year four consecutive times, Toure is an inspiration to all who work to realize their potential and try to improve every day," says Christian Faria, CEO of Airtel Africa.
Yaya Touré also release about the partnership and said that "Now" is a campaign calling on Africans to seize the opportunities around them to improve their lives.
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